Challenge
To develop a visual identity for an Italian Nail Designer that reflects her brand and appeals to her target audience.
Solution
Incorporated both local and global references from similar services to create a distinct and relatable brand identity.
Approach
Conducted thorough research on the local market, gathered inspiration from references, and worked with translators and native speakers to ensure linguistic accuracy and cultural alignment.
Design decisions
Pink was chosen as the primary color to convey femininity, aligning with the client’s request in the briefing.
The entire brand identity was built around this theme, including supporting materials like a loyalty card to enhance customer engagement.
Result
The final package included a complete visual identity, logo, loyalty card, custom stamp, social media posts, business card, gift packaging, and a highly satisfied client.
