Challenge
To launch a new beverage product for a well-established local food brand. The product needed to align with the brand's visual identity and resonate with its existing target audience.
Solution
A campaign for reusable soda bottles was developed, incorporating imaginative themes that would appeal to children, encouraging play and engagement.
Approach
The production process for different types of bottles (cans, PET, or glass) was evaluated, with glass bottles being chosen for their cost-effectiveness and environmental benefits.
Design decisions
The campaign revolved around "superpowers," with each bottle (flavored soda) granting a specific superpower for children. This encouraged play and collectability among school friends.
Labels were designed for personalization, allowing kids to write their names with a permanent marker and reuse the bottle by refilling it with water or juice after finishing the soda.
Refill packs were proposed to let customers replenish the original soda flavors, promoting sustainability.
Result
Three bottle designs were created for the initial campaign, each representing a superpower and corresponding to one of the developed personas:
Super Intelligence (orange flavor)
Super Speed (grape flavor)
Super Strength (lemon flavor)
