Photography and Art Direction
In 2021, I developed an advertising campaign to promote my second novel, "Me Apaixonei pelo Doutor". I took on multiple roles, overseeing the art direction and photography for the campaign, while also serving as one of the models.
​
The campaign featured two distinct photo shoots: one highlighting the author (myself) and another for the book cover, which starred a guest model. Given the novel's adult content and its target audience—primarily women—I utilized a sensual visual aesthetic with a bold red color palette.
The book cover was designed with a double entendre, incorporating key elements from the story, such as nursing, surgery, and stethoscopes, to intrigue and engage readers.
​
The campaign was a success, with the photos generating significant buzz on social media. Many readers reached out to purchase the book, driven by the impactful and evocative visuals.
Advertising
To promote my books, I designed and printed banners along with other support materials and actively participated in events to showcase the novels.
I gave interviews for print newspapers and television, launched social media ad campaigns (using Facebook Ads), and presented the books in private and public institutions, including schools and universities at the state and municipal levels.
​
This comprehensive effort resulted in an immediate positive impact on my public image, with my name starting to circulate among local artists and readers in less than a quarter.
Result - Publishing
I was responsible for the writing, editing, cover design, and promotion of all three of my novels, overseeing every stage from content creation to publication. This included preparing print-ready files for large-scale production, designing assets for digital and offline campaigns, and managing their release on digital platforms.
​
The novels were published in 2018, 2021, and 2023, with each campaign carefully tailored to its specific audience and distribution strategy. This holistic approach ensured consistent quality and reach across all channels.
